Associate Manager Search & LLM PC
Core
Executing and optimizing AI-powered brand discovery strategies for Unilever's Personal Care brands across traditional, conversational, and generative search interfaces.
Role type
Associate Manager, Search & LLM
Builds
AI-driven brand visibility and discoverability across search engines, social platforms, and retail commerce surfaces.
Domain
Personal Care / Digital Marketing / AI Search
Deliverable
product features
Required skills
Search strategy (SEO/SEM), content optimization for AI (E-E-A-T, structured data), analytical mindset, cross-functional collaboration, prompt engineering, social search optimization, paid search campaign management
Preferred skills
Experience with LLM tools (ChatGPT, Gemini, Copilot), familiarity with agentic commerce, knowledge of Answer Engine Optimization (AEO)
Technologies
LLMs, AI overviews, social search ecosystems, Alexa+, Sparky, Demand Gen, Pmax
Responsibilities
Track and report AEO KPIs (Share off Voice, brand sentiment), develop search-optimized content strategies for brand websites, build authority through backlink strategies, optimize content for social platform discoverability, optimize retail PDP content for onsite LLM surfaces, execute and optimize paid search campaigns
Seniority
Mid-level manager, hands-on execution