BW Influencer Marketing Lead
Core
Lead influencer marketing strategy and execution for Unilever brands in the Vietnam market, managing local agency partners and building influencer networks.
Role type
Influencer Marketing Lead
Builds
Local brand influencer campaigns and content
Domain
FMCG / Consumer Goods
Deliverable
product features
Required skills
Influencer management, agency management, budget management, campaign strategy, performance tracking, relationship building, strategic thinking, data analysis
Preferred skills
KOL management experience, digital tactics expertise, creative thinking, multi-tasking
Technologies
VIT calculator, social media tools
Responsibilities
Drive influencer marketing expertise in Vietnam, build local brand influencer plans, manage local agency partners, create bespoke content with influencers, manage PR & influencer budgets, track brand performance, align campaigns with global strategy, oversee influencer selection and execution, drive measurement and assessment.
Seniority
Mid-level, hands-on IC