Lead Product Marketing - Local Strategy
Core
Develop integrated marketing strategy and go-to-market plans for AT&T's total consumer portfolio (Wireless, Fiber, 5G Home Internet) to drive portfolio growth through local market intelligence and customer insights.
Role type
Lead Product Marketing Manager (Local Strategy)
Builds
Integrated connectivity solutions (Wireless, Fiber, 5G Home Internet) for AT&T's consumer base
Domain
Telecommunications / Consumer Services
Deliverable
product features
Required skills
Integrated marketing strategy, go-to-market planning, local market intelligence, consumer insight analysis, scenario planning, budget allocation, performance measurement, stakeholder alignment
Preferred skills
MBA, advanced degree
Technologies
None explicitly listed
Responsibilities
Develop integrated marketing strategy across Wireless, Fiber, and 5G Home Internet; Analyze consumer, competitive, and geographic insights to identify growth opportunities; Coordinate day-to-day execution across regional, strategy, product, sales, and marketing partners; Track KPIs and measure impact across national, regional, and local market performance; Support allocation of marketing investment to high-impact opportunities; Identify and apply new marketing approaches to improve campaign effectiveness
Seniority
Senior, hands-on IC