Analyst, Brand & Customer Strategy
Core
Analyze market trends, consumer behaviors, and retail data to shape brand positioning and performance for a multi-brand luxury portfolio.
Role type
Brand Strategy Analyst
Builds
Brand positioning strategies, consumer insights reports, and strategic recommendations for marketing and merchandising teams.
Domain
Luxury retail, fashion, consumer insights
Deliverable
dashboards & analysis
Required skills
Market trend analysis, consumer behavior analysis, quantitative and qualitative data synthesis, strategic recommendation formulation, data visualization, project management, Excel proficiency
Preferred skills
Creative brief development, Snowflake, Tableau
Responsibilities
Monitor macro market trends and competitive shifts; execute primary and secondary research initiatives; synthesize insights from large data sets; support brand vision and positioning execution; collaborate with cross-functional teams on brand initiatives.
Seniority
Mid-level, hands-on IC