Specialist, Growth Marketing - Display
Core
Own strategy, execution, and optimization of upper-funnel display advertising campaigns to drive brand awareness and business growth for a luxury retailer.
Role type
Specialist, Growth Marketing - Display
Builds
Upper-funnel display campaigns across e-commerce platforms and store networks
Domain
Luxury retail / Digital performance marketing
Deliverable
product features
Required skills
Display/programmatic campaign management, DSP proficiency (DV360, The Trade Desk), web analytics (Adobe Analytics/Omniture/Tableau), data analysis, budget forecasting and billing, creative briefing, cross-functional collaboration
Preferred skills
Customer data platforms (CDPs), marketing attribution metrics, experimentation mindset, project management
Technologies
DV360, The Trade Desk, Adobe Analytics, Omniture, Tableau, LiveRamp
Responsibilities
Define campaign objectives and identify target audiences; lead creative briefing and asset delivery; analyze performance metrics (CTR, CPSV, CPM, ROAS) to drive insights; manage agency and vendor relationships; oversee display advertising budget pacing and billing; support testing roadmap and emerging marketing trends
Seniority
Specialist, hands-on IC
