Lead, Consumer Insights - Frozen
Core
Lead consumer insights for the Frozen business unit, driving growth, innovation, and a consumer-obsessed culture through strategic market research and actionable recommendations.
Role type
Senior IC consumer insights lead (frozen food category)
Builds
Multi-year new product pipelines, 3-year growth strategies, and optimized media/channel mixes for the Frozen BU
Domain
Consumer packaged goods (frozen foods) + market research
Required skills
Strategic business partnering, influencing at all levels, actionable insight synthesis, people management, ambiguity tolerance, qualitative/quantitative research, POS data analysis, analytical tools (MTA, Mix, Conjoint), storytelling
Preferred skills
Category/portfolio experience, advanced degree, supplier & client insights background
Technologies
Nielsen/IRI, Panel data, social listening, MTA, Mix, Conjoint, Microsoft Office Suite
Responsibilities
Unearth consumer insights/pain points to identify growth opportunities; Partner with marketing/R&D to develop new product pipelines; Shape 3-year growth strategy and annual marketing plans; Evaluate campaign effectiveness to optimize media mix; Develop and coach a direct report
Seniority
Senior, hands-on IC with people management
