Analyst, Portfolio Marketing
Core
Analyze consumption, panel data, and market research to inform portfolio marketing campaigns for Back to School and Evergreen occasions.
Role type
Marketing Analyst
Builds
Portfolio marketing campaigns and program roadmaps
Domain
Food and beverage industry marketing
Deliverable
dashboards & analysis
Required skills
Marketing analytics, market research, consumer behavior analysis, data interpretation, campaign roadmap development, KPI definition, cross-functional collaboration
Preferred skills
Knowledge of food and beverage industry trends, experience with commercial marketing mix data
Technologies
None explicitly stated
Responsibilities
Analyze consumption and panel data to identify campaign opportunities; Define success metrics for portfolio programs; Develop campaign roadmaps with stakeholders; Collaborate on brand performance analysis; Partner with eCom & Customer Marketing to develop KPIs; Interpret performance trends and forecast campaign impact; Support strategic planning and brief construction; Manage creative agency deliverables and timelines
Seniority
Junior, individual contributor