Associate Brand Manager, Brand Communications - Shelf Stable Meals
Core
Developing brand strategy and creative communications for shelf-stable meal products to drive consumer engagement and business growth.
Role type
Associate Brand Manager (Brand Communications)
Builds
Marketing campaigns, brand activations, and creative content for shelf-stable meals.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Deliverable
product features
Required skills
Creative strategy development, agency management, cross-functional collaboration, consumer insights analysis, social media management, influencer relations, budget administration.
Preferred skills
Experience in CPG or agency-side marketing, familiarity with emerging platforms, strong creative intuition.
Technologies
Social media platforms, creative production tools.
Responsibilities
Lead end-to-end creative strategy and own creative briefs for external collaborators; Drive agency discussions and manage feedback loops; Manage in-house social media team and influencer relations; Analyze market data to assess campaign results and drive business objectives; Deliver creative work and activations on time and on budget; Lead advertising production and agency fees budget administration.
Seniority
Associate, hands-on IC