Senior Brand Manager, Marketing Innovation & Growth - Away From Home
Core
Lead innovation strategy and commercialization transformation for the Away From Home (AFH) Meal Solutions platform, managing the pipeline from ideation to product launch for brands like Philadelphia and Velveeta.
Role type
Senior Brand Manager (Product Innovation & Commercialization)
Builds
New meal solution products and streamlined commercialization processes for the AFH platform
Domain
Consumer Goods / Food & Beverage / Product Innovation
Deliverable
product features
Required skills
Strategic innovation planning, cross-functional team leadership, P&L management, consumer insight analysis, agency management, project prioritization, data-driven decision making
Preferred skills
MBA with marketing focus, experience launching products in consumer goods sector
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Responsibilities
Lead creation and validation of multi-year innovation strategy; oversee execution by collaborating with culinary, R&D, and operations teams; manage agency relationships for packaging design; transform commercialization processes for speed and agility; analyze syndicated data for competitor performance; manage budget and resource allocation for innovation projects
Seniority
Senior, hands-on IC with people management responsibilities