Email Marketing Developer
Core
Design, build, and manage email marketing campaigns and automation workflows using Marketo to support demand generation and lead nurturing.
Role type
Email Marketing Developer (Marketing Automation)
Builds
Email campaigns, landing pages, forms, and automated lead nurture programs
Domain
Fintech / Payments / Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketo, HTML, CSS, JavaScript, email testing, lead scoring, audience segmentation, automation workflows, Adobe Workfront
Preferred skills
Marketo Certified Professional, Stensul, Figma, Adobe Photoshop, Adobe Experience Manager
Technologies
Marketo, Adobe Workfront
Responsibilities
Build and manage Marketo campaigns including email, webinar, nurture, and event programs; Create and maintain lead nurture programs, lead scoring models, smart lists, and audience segmentation; Configure automation workflows and trigger-based campaigns; Test emails, landing pages, forms, and campaign assets for rendering and functionality; Monitor campaign results using key performance metrics and provide optimization recommendations; Collaborate with campaign managers and stakeholders to understand requirements and support campaign deployment; Maintain marketing database quality through lead tracking and troubleshooting delivery issues
Seniority
Mid-level, hands-on IC
