Campaign Planner
Core
Develop and execute multi-channel national advertising campaigns for Asda, managing the plan-do-review cycle with a focus on creative excellence and customer impact.
Role type
Campaign Planner (Brand Communications)
Builds
National advertising campaigns across TV, digital, radio, and print channels
Domain
Retail / Brand Marketing
Deliverable
product features
Required skills
End-to-end campaign process management, paid media channel expertise, creative briefing and feedback, stakeholder and agency management, project management, critical path management, presentation skills
Preferred skills
TV production experience, insight testing and analysis, cross-functional collaboration
Technologies
TV, BVOD, VOD, YouTube, Radio, Digital Display, POS
Responsibilities
Provide creative and competitor analysis for agency briefings, coordinate sign-offs and stakeholder meetings, lead execution across paid channels, manage TV production logistics and approvals, brief commercial teams on product nominations, facilitate channel mapping, present work to senior stakeholders, manage campaign budgets, and conduct post-campaign analysis.
Seniority
Individual Contributor