Director, Player Loyalty and Promotions
Core
Develop and execute player loyalty strategy, manage promotions, and drive B2C demand generation to increase player engagement, retention, and lifetime value for Accel Entertainment's gaming terminals and racino.
Role type
Director, Player Loyalty and Promotions
Builds
Loyalty programs, promotional campaigns, and B2C demand generation strategies for gaming terminals and racino locations.
Domain
Gaming, Hospitality, Entertainment
Required skills
Loyalty program design and management, B2C demand generation, CRM and marketing automation, data analytics and segmentation, team leadership, cross-functional collaboration, gaming regulations compliance, budget management, strategic planning.
Preferred skills
Casino and retail loyalty program experience, gaming/hospitality/entertainment industry experience, knowledge of responsible gaming standards, ability to obtain gaming licenses.
Technologies
CRM platforms, marketing automation tools, business intelligence tools, data analytics platforms.
Responsibilities
Set loyalty strategy and program governance, drive promotions and player events, enable customer-facing teams with training and materials, measure performance and manage budgets, lead and develop the loyalty and promotions team, ensure compliance with gaming regulations.
Seniority
Director, strategic leadership & team management