VP Marketing and Communications
Core
Lead strategic communications and marketing programs to increase awareness and support for Self-Help's economic justice work among internal and external audiences.
Role type
VP of Marketing and Communications
Builds
Brand reputation, public awareness campaigns, and business growth initiatives for a credit union
Domain
Financial Services / Economic Justice / Non-Profit
Deliverable
product features
Required skills
Strategic communications planning, public relations strategy, brand management, digital marketing, CRM management, SEO, budget management, vendor relationship management, cross-functional team leadership, stakeholder management, social media strategy, internal communications, regulatory compliance
Preferred skills
Public relations accreditation (APR), experience in mid-to-large financial institutions, understanding of systemic inequality
Technologies
Google Analytics, Salesforce
Responsibilities
Provide vision and strategic direction for communications and marketing staff; Serve as a trusted advisor to senior leadership; Oversee creation and execution of PR and marketing strategies; Lead organization-wide online and offline channel campaigns; Develop public relations strategies for key business priorities; Establish relationships with internal and external stakeholders; Enhance public websites to drive traffic and leads; Manage annual marketing budget and vendor contracts; Lead development of brand voice and guidelines; Expand social media dialogue with influencers; Oversee internal communications efforts
Seniority
Executive, strategic leadership with direct reports
