Customer Relationship Management (CRM) Coordinator, Department of Enrollment Management
Core
Develop and improve university Customer Relationship Management (CRM) processes, workflows, communications, and data practices to support student recruitment, engagement, and retention.
Role type
CRM Coordinator (Enrollment Management)
Builds
University-wide CRM strategies, data practices, and communication campaigns for prospective students.
Domain
Higher Education / Student Recruitment & Enrollment
Deliverable
product features
Required skills
CRM system management, data accuracy monitoring, training and support delivery, stakeholder collaboration, KPI development, data analysis, campaign execution, cross-functional liaison
Preferred skills
Higher education operations experience, recruitment and enrollment experience, marketing experience, master's degree in Marketing/Business/IT
Technologies
CRM software and related tools
Responsibilities
Support day-to-day use of the university's CRM system for student recruitment and enrollment activities; Monitor CRM records for accuracy and completeness; Provide training and support to staff members on CRM utilization and functionality; Develop and implement CRM strategies aligned with the university's objectives; Utilize the CRM system to support recruitment activities including lead generation, nurturing, and conversion; Collaborate with admissions, graduate school, marketing, and student success to align CRM initiatives with university goals.