Senior Director, Marketing
Core
Architect marketing and strategy for album and catalog releases for iconic Warner Records artists, driving community engagement, D2C drops, and commercial success.
Role type
Senior Director, Marketing (Music Label)
Builds
Integrated marketing campaigns, physical/digital product releases, and exclusive merchandise for rock and pop artists.
Domain
Music Industry / Entertainment
Deliverable
product features
Required skills
Music marketing strategy, D2C product development, DSP landscape expertise, social ecosystem management, executive presentation, international campaign coordination, catalog marketing, revenue generation, data analytics for fan segmentation
Preferred skills
Packaging and production knowledge, Adobe Creative Suite (Photoshop/Illustrator), streaming analytics, problem solving
Technologies
Spotify, Apple Music, TikTok, Instagram, Discord
Responsibilities
Develop marketing strategy across all phases of artist development; oversee innovative marketing campaigns for rock and pop artists; align traditional label campaigns with D2C initiatives; identify high-margin revenue opportunities; manage marketing budgets; leverage data to tailor efforts to high-value audiences; create overall marketing vision; collaborate with production and A&R on product creation; lead cross-departmental campaign development.
Seniority
Senior Director, strategic leadership & hands-on execution