Senior Director, Marketing
Core
Architect marketing and strategy for album and catalog releases for iconic rock and pop artists at Warner Records, driving community engagement, D2C drops, and commercial success.
Role type
Senior Director, Marketing (Music Label)
Builds
Integrated marketing campaigns, physical/digital product releases, and fan engagement initiatives for A-list artists.
Domain
Music Industry / Entertainment Marketing
Deliverable
product features
Required skills
Music marketing strategy, D2C product development, DSP landscape expertise, social ecosystem management, data-driven audience segmentation, executive presentation, international campaign coordination, budget management.
Preferred skills
Packaging and production experience, Photoshop/Illustrator proficiency, catalog marketing knowledge, social and streaming analytics expertise.
Responsibilities
Develop marketing strategy across all phases of artist development; oversee innovative marketing campaigns for iconic artists; align traditional label campaigns with D2C initiatives; identify high-margin revenue opportunities; manage marketing budgets; leverage data to tailor efforts to high-value audiences; create overall marketing vision; collaborate with production and A&R on product creation; lead campaign development to drive cultural relevance and growth.
Seniority
Senior Director, strategic leadership with hands-on execution
