Ecommerce Digital Marketing Specialist II
Core
Plan, execute, measure, and optimize integrated digital marketing campaigns with a primary focus on paid media creative operations and campaign analytics for the Sorel ecommerce brand.
Role type
Ecommerce Digital Marketing Specialist (Paid Media & Analytics)
Builds
Paid media campaigns, creative assets, performance reports, and cross-channel customer experiences.
Domain
Retail Ecommerce / Digital Marketing
Deliverable
product features
Required skills
Paid media campaign management, campaign analytics, creative asset review, influencer/creator vetting, cross-functional coordination, project management, data interpretation, agency partnership management.
Preferred skills
Experience with marketing agencies, process improvement, experimentation (creative testing, audience segmentation).
Technologies
Microsoft Office (Excel, PowerPoint)
Responsibilities
Maintain paid media campaign calendars and coordinate cross-functional media planning; Review and validate creative assets for compliance and brand alignment; Analyze campaign performance and provide actionable recommendations; Support agency collaboration and campaign execution deadlines; Provide generalist support across digital marketing channels and promotional launches.
Seniority
Mid-level (2-4+ years experience)