Digital Experience Manager
Core
Own the online customer experience roadmap and optimize the DTC eCommerce site to drive engagement, conversion, and customer loyalty for Sorel.
Role type
Digital Experience Manager (eCommerce)
Builds
DTC eCommerce website experience, customer journeys, and digital merchandising strategies
Domain
Footwear/Apparel, Direct-to-Consumer eCommerce
Deliverable
product features
Required skills
eCommerce strategy, digital merchandising, UX optimization, analytics, project management, A/B testing, stakeholder management
Preferred skills
Premium consumer brands experience, footwear/apparel/outdoor categories, Salesforce Commerce Cloud
Technologies
Google Analytics, Adobe Analytics, Salesforce Commerce Cloud, CMS
Responsibilities
Own the online customer experience roadmap; Manage day-to-day website experience and site health; Lead A/B testing and optimization initiatives; Coordinate execution of homepage updates and seasonal campaigns; Oversee onsite merchandising strategies; Monitor and report on KPIs including conversion rate and revenue per visitor
Seniority
Senior, hands-on IC