Global Market Development Specialist III
Core
Develop and implement global, multi-channel marketing programs for a portfolio of single-use products in the biopharma/biotech segment.
Role type
Global Market Development Specialist
Builds
Marketing campaigns, sales force tools, and customer-facing materials
Domain
Biopharma/Biotech, B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign management, customer segmentation, competitor analysis, value proposition development, digital marketing optimization, technical content creation, brand strategy alignment
Preferred skills
Biopharma/biotech segment experience, matrixed organization navigation
Technologies
Digital channels (web, video, social media, paid search, display advertising)
Responsibilities
Collaborate with cross-functional teams to develop strategic marketing plans; Partner with product management to align positioning and messaging; Create technical marketing content across digital channels; Develop sales force selling tools; Coordinate with global functions for brand consistency; Work with regional managers to implement local programs
Seniority
Mid-level (4-5 years experience)