Product Marketing Manager, WAI
Core
Lead strategic direction, market expansion, and commercial success for assigned products and solutions within the Laboratory Equipment Division.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, demand generation programs, and customer-facing messaging for new and existing products.
Domain
Life Sciences / Laboratory Equipment
Deliverable
product features
Required skills
Go-to-market strategy development, new product introduction (NPI), demand generation, value proposition creation, cross-functional collaboration, market analysis, sales enablement, post-launch performance tracking, pricing analysis.
Preferred skills
MBA, experience in global matrix organizations, forecasting and budgeting.
Technologies
None stated
Responsibilities
Own product and new product introduction go-to-market strategy; Develop compelling value propositions and customer-facing messaging; Define and execute demand generation programs; Collaborate with Marketing Demand Management teams; Partner with sales and channel teams for enablement; Track post-launch performance and optimize future launches; Drive measurable business impact through revenue and pipeline growth.
Seniority
Mid-Senior, hands-on IC