Senior Manager Market Development, qPCR Consumables
Core
Lead global market development and demand generation for real-time PCR (qPCR) consumables, including master mixes and assays, serving academic, translational, pharma/biotech, and OEM segments.
Role type
Senior Manager, Market Development
Builds
Integrated marketing programs and go-to-market strategies for qPCR reagents and assays
Domain
Life Sciences / Biotechnology / Molecular Diagnostics
Deliverable
product features
Required skills
Strategic planning and execution, Product launch management, Demand generation, Team leadership (3+ people), Market analysis and segmentation, Digital marketing, Project management, CRM and marketing automation proficiency
Preferred skills
Life sciences or biotech industry experience, Life Sciences degree
Technologies
CRM systems, Marketing automation platforms, Analytics tools
Responsibilities
Develop and execute launch plans for new qPCR consumables, Drive growth of on-market qPCR consumables, Identify and execute demand generation activities, Lead market development efforts across key customer segments, Partner with product management and regional marketing to drive consumables growth, Optimize ROI on marketing campaigns through best practices and reporting
Seniority
Senior, hands-on IC with team management
