Global Market Development Manager, Hemato-Oncology
Core
Develop marketing strategies and programs to support growth and innovation for hemato-oncology next-generation sequencing (NGS) product portfolio.
Role type
Global Market Development Manager
Builds
Multi-channel marketing campaigns, sales enablement tools, and customer education initiatives for NGS products
Domain
Life Sciences / Hemato-Oncology / Next-Generation Sequencing
Deliverable
product features
Required skills
Multi-channel marketing strategy, customer segmentation, competitive analysis, sales enablement development, campaign performance analytics, brand strategy alignment, cross-functional collaboration, digital marketing (SEO/SEM, social media, automation), project management, technical/scientific content translation
Preferred skills
Life sciences background, knowledge of life science research markets, competitor landscape understanding
Technologies
Microsoft Office suite, marketing automation/CRM platforms
Responsibilities
Develop and execute integrated marketing strategies; Create compliant marketing content across digital and traditional channels; Partner with Product Management and Commercial teams on go-to-market initiatives; Monitor campaign performance and optimize budgets; Champion consistent brand messaging; Build relationships with customers and key opinion leaders
