Senior Manager, Global Market Development – New Product Commercialization Excellence
Core
Lead global commercialization strategy and execution for new product introductions in protein and cell analysis, ensuring disciplined stage-gate delivery and market adoption.
Role type
Senior Manager, Global Market Development (New Product Commercialization)
Builds
Global launch playbooks, value propositions, sales enablement tools, and integrated demand generation campaigns for protein and cell analysis instruments, reagents, and consumables.
Domain
Life Sciences / Protein and Cell Analysis
Deliverable
product features
Required skills
Global go-to-market strategy, NPI leadership, digital demand generation, sales enablement, market analytics, team leadership, cross-functional influence
Preferred skills
Advanced degree in Biology/Biochemistry/Marketing, experience commercializing instruments/reagents/consumables
Technologies
SEM, SEO, display, video, social, email automation, web and content marketing platforms
Responsibilities
Own global NPI go-to-market strategy and execution; Lead cross-functional launch readiness; Develop global launch playbooks and sales enablement materials; Execute integrated global campaigns across digital and trade channels; Gather and synthesize Voice of Customer and Voice of Sales insights; Lead and develop a team of marketing professionals.
Seniority
Senior Manager, people leadership
