Global Market Development Manager (Protein Expression and Viral Delivery)
Core
Drive go-to-market strategy, growth, and adoption of Gibco Protein Expression and Viral Delivery portfolios to enable scientists in basic research, vaccine, and drug development.
Role type
Global Market Development Manager (Life Sciences)
Builds
Protein expression products and viral delivery solutions for cell and gene therapy workflows
Domain
Life Sciences / Biotechnology / Biopharma
Deliverable
product features
Required skills
Strategic marketing planning, customer segment analysis, launch strategy execution, digital marketing (display, SEM, social, video, automation), sales enablement, budget management, project leadership
Preferred skills
M.S., Ph.D., or MBA; experience in protein expression or cell therapy markets
Technologies
Display advertising platforms, search engine marketing tools, social media channels, video production tools, email automation systems
Responsibilities
Develop and implement strategic marketing plans; conduct market and competitor analysis; drive new product introductions; optimize digital marketing content; lead conference and webinar participation; collaborate on sales enablement; manage annual budget and lead generation funnels
Seniority
Mid-Senior, hands-on IC
