Director, Digital Product Marketing
Core
Lead digital marketing strategy and team for RBC Direct Investing's online experience, driving acquisition, retention, and engagement across web, email, app, and paid channels.
Role type
Director, Digital Product Marketing
Builds
Digital marketing programs and online conversion funnels for a self-directed investing platform
Domain
Financial Services / Fintech
Deliverable
product features
Required skills
Digital marketing strategy, SEO/AEO, content marketing, paid media, data analytics, team leadership, mobile-first design
Preferred skills
MBA, CFA, CSC, CMS experience, AI tools implementation
Technologies
Web, Email, App, Paid channels, SEO/AEO tools, AI tools
Responsibilities
Set end-to-end digital marketing strategy, translate brand strategy into channel-specific programs, own online conversion funnel performance, lead discoverability strategy, define brand voice and content engine, lead and develop a team of digital marketers, partner with product and business teams
Seniority
Director, hands-on IC with team leadership