Web Content Strategist
Core
Lead planning and execution of website features to raise the Bank's profile and help audiences find and consume published content.
Role type
Senior Web Content Strategist
Builds
Website features and content lifecycle for the Federal Reserve Bank of Cleveland
Domain
Central banking / Digital communications
Deliverable
product features
Required skills
Content strategy, Project management, SEO/GEO strategy, Data analysis, Wireframing, Content auditing, UX design understanding, CMS proficiency
Preferred skills
PMP certification, HTML/CSS knowledge, Sitecore experience
Responsibilities
Lead planning and execution of website features, Oversee complete content lifecycle from ideation to launch, Conduct competitive research and data analysis, Create wireframes for feature concepts, Perform SEO/GEO research and write annual strategy, Ensure consistency in content tone and style, Conduct content audits, Maintain and prioritize the Web Content Strategy backlog, Monitor web traffic and engagement metrics
Seniority
Senior, hands-on IC
