Content Specialist
Core
Creating and optimizing substantive content for a bank's website, app, and banking environment to serve customers and support marketing activities.
Role type
Content Specialist (Banking)
Builds
Website content, product/service descriptions, customer communication materials (emails, FAQs), blog posts, newsletters, and social media content.
Domain
Banking / Financial Services
Deliverable
product features | dashboards & analysis
Required skills
Content strategy, SEO/GEO, digital accessibility standards, visual editing (Canva/Photoshop), complex information translation, data analysis
Preferred skills
AI-driven content generation, financial product affinity
Technologies
Canva, Adobe Photoshop
Responsibilities
Develop and optimize structural website content; write and update content about savings products and processes; translate complex banking information into clear customer-focused language; monitor content performance and findability; collaborate with ICT, compliance, and legal teams; create content calendars and manage external content partners; analyze content strategy effectiveness and adjust accordingly.
Seniority
Mid-Senior (5+ years experience)