SEO Product Manager
Core
Own and grow a defined space within Zillow's Traffic portfolio (e.g., new construction search visibility, landing pages, calculators) to protect and grow organic visits in traditional search and AI-generated answers.
Role type
Senior IC SEO Product Manager
Builds
SEO surfaces, experiments, landing pages, calculators, and programmatic/community-driven pages for Zillow Group brands.
Domain
Real Estate / Search Engine Optimization / Generative Engine Optimization
Deliverable
production ML models | product features
Required skills
SEO fundamentals (technical and content), Generative Engine Optimization (GEO), AI coding tools, Experiment design (A/B tests), End-to-end ownership, Prioritization
Preferred skills
Large marketplace/aggregator experience, SQL/Python, HTML/CSS/JavaScript, Enterprise SEO platforms, Real estate domain knowledge
Responsibilities
Prioritize work with biggest impact on organic visits and AI visibility; Run SEO experiments and turn results into rollouts; Build and ship pages/tools using AI coding tools; Scale programmatic and community-driven pages; Partner on long-form content production and optimization; Translate SEO requirements into scoped engineering work; Measure shipped work using search, analytics, and AI visibility data.
Seniority
Senior, hands-on IC