Adobe Target
Core
Lead and scale personalization initiatives across digital channels by designing, building, and optimizing A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
Role type
Senior Adobe Target Consultant / Personalization Strategist
Builds
Personalized customer experiences, A/B test campaigns, and multivariate test implementations
Domain
Digital Marketing, Customer Experience Optimization, Web & Mobile
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Adobe Target, A/B testing, multivariate testing, digital personalization strategy, customer experience optimization, cross-functional collaboration
Preferred skills
Mobile app personalization, audience targeting, segmentation, HTML, CSS, consumer-facing digital environments, sports/entertainment/fan engagement platforms
Technologies
Adobe Target, HTML, CSS, AI, LESS
Responsibilities
Design, build, launch, and optimize personalization campaigns and A/B tests; Partner with Marketing, Analytics, Product, and Digital teams to align efforts with business goals; Provide recommendations on personalization strategy and testing roadmaps; Analyze test results and deliver actionable insights; Establish best practices and governance for Adobe Target usage; Advise leadership on future capabilities and roadmap planning
Seniority
Senior, hands-on IC with strategic advisory responsibilities