Sr. Manager, Website Personalization and Optimization
Core
Lead end-to-end strategy, capability building, and execution of personalization programs for Thomson Reuters' digital properties to elevate digital experience.
Role type
Senior Manager, Website Personalization and Optimization
Builds
Scalable personalization capabilities, audience segmentation, content targeting, and journey customization for B2B customers.
Domain
B2B Enterprise Software / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Personalization strategy, Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager, A/B testing, audience segmentation, data strategy, data governance, cross-functional influence, team leadership
Preferred skills
B2B or enterprise software experience, AI-native tools
Technologies
Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager
Responsibilities
Own personalization strategy and vision; build foundational capability roadmap (data infrastructure, frameworks, testing); translate business goals into operational roadmaps; partner with Digital Product Managers to define use cases; drive continuous testing and learning; lead and coach a team of optimization specialists; serve as translator between business stakeholders and technical teams.
Seniority
Senior, hands-on IC with team leadership
