Senior Product Marketing Manager
Core
Lead go-to-market activities and organizational enablement for Clarivate's Academia and Government portfolio to drive revenue growth, retention, and customer satisfaction.
Role type
Senior Product Marketing Manager
Builds
Multi-channel product marketing campaigns, compelling content, and strategic narratives for the Academia & Government sector.
Domain
Higher Education, Government, Research & Analytics
Deliverable
product features
Required skills
Product marketing strategy, multi-channel campaign execution, content creation (case studies, webinars, reports), cross-functional collaboration, data analysis for campaign performance, partner relationship management
Preferred skills
Software/data/services product marketing, B2B/B2C experience, Higher Education industry experience, SEO/GEO optimization, global/multi-national organization experience
Responsibilities
Develop and manage product marketing strategies aligned with business goals; lead planning and execution of product-specific campaigns; oversee creation of product-specific content; manage relationships with partners and associations; analyze campaign performance data; provide insights for optimizing marketing tactics.
Seniority
Senior, hands-on IC