Demand Marketing Manager
Core
Drive and accelerate marketing growth to ensure marketing-impacted sales and revenue targets are met by growing demand at all stages of the marketing funnel.
Role type
Demand Marketing Manager
Builds
Integrated, multi-channel digital campaigns for Clarivate Academia & Government solutions
Domain
B2B digital marketing, Academic & Government sector
Required skills
B2B digital demand marketing campaign management, multi-channel digital campaign development, Google Ads, LinkedIn Ads, Meta Ads, Salesforce, marketing attribution models, Power BI, Eloqua, vendor management, lead capture, MQL sourcing, pipeline value analysis
Preferred skills
Academic & Government sector experience, global team collaboration across time zones
Technologies
Google, LinkedIn, Meta, Salesforce, Eloqua, Power BI
Responsibilities
Design, launch, and project manage integrated marketing campaigns; Collaborate with Field Marketing and Sales teams to develop global campaigns with localized elements; Manage the creation and distribution of campaign assets; Track campaign performance and recommend data-driven improvements; Ensure effective lead capture into marketing automation systems; Oversee relationships with external vendors; Analyze campaign data to improve demand programs; Source Marketing Qualified Leads (MQLs) and drive Sales Pipeline Value
Seniority
Mid-Senior, hands-on IC