Senior Demand Marketing Manager - Intellectual Property (1 Year Mat Cover)
Core
Lead demand generation planning and execution for the IP Management software portfolio to drive engagement, strengthen pipeline, and support business growth.
Role type
Senior Demand Marketing Manager
Builds
Integrated marketing campaigns and demand generation strategies for IP Management software
Domain
B2B Software / Intellectual Property Management
Deliverable
product features
Required skills
Demand generation strategy, CRM and marketing automation tools, campaign analytics, funnel measurement, cross-functional collaboration, pipeline management
Preferred skills
MBA or advanced degree, software/data/services marketing experience, B2B marketing experience, global/multi-national organization experience
Responsibilities
Develop demand generation strategies for global and regional priorities, translate business priorities into integrated campaigns, collaborate with sales and marketing teams to align campaigns, work with regional sales to identify pipeline opportunities and improve lead conversion, analyze campaign and funnel performance to optimize activity
Seniority
Senior, hands-on IC