VP, Marketing, Group Retail Marketing
Core
Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns to drive revenue growth, loan volumes, and awareness for the bank's mortgage and car loan businesses.
Role type
VP, Group Retail Marketing
Builds
Secured loan campaigns, omnichannel branch experiences, and integrated marketing activities for consumer acquisition and retention.
Domain
Banking / Financial Services / Retail Marketing
Deliverable
product features
Required skills
Integrated marketing communications, strategic media buying, full funnel campaign management, stakeholder management, budget management, competitor analysis, customer-centric strategy, project management, data-driven thinking
Preferred skills
Creative direction, consumer trend insights, agency/vendor negotiation, event management
Technologies
Digital and social media marketing platforms, ATL/BTL media channels
Responsibilities
Lead development and execution of secured loans and branch marketing campaigns; Increase awareness through strategic media buy; Work with sales and product teams to drive client acquisition and engagement; Manage branch events and external vendor relationships; Monitor and optimize marketing KPIs and budgets; Analyze industry trends and competitor strategies to establish differentiating value propositions.