Digital Payment Engagement Specialist
Core
Drive customer growth through data-driven insights, customer behavior analysis, and campaign optimization to improve digital engagement KPIs.
Role type
Senior IC growth analytics specialist (digital banking)
Builds
Customer engagement initiatives, campaign strategies, and digital adoption programs
Domain
Banking / Customer Analytics / Growth Marketing
Deliverable
dashboards & analysis
Required skills
Customer behavior analysis, Data storytelling, Campaign optimization, Stakeholder management, Strategic planning, Hypothesis testing
Preferred skills
Digital Banking platforms, Customer segmentation, CRM systems
Responsibilities
Analyze customer behavior and engagement trends to identify growth opportunities; Translate complex data into actionable recommendations for digital adoption; Partner with cross-functional teams to optimize targeting and communication strategies; Monitor Digital Engagement KPIs and prepare management reporting; Drive a culture of data-driven decision making within the function.