Growth Analyst
Core
Growth Analyst driving acquisition efficiency and product innovation through data-driven decisions across digital and non-digital channels for a fintech lending platform.
Role type
Growth Analyst (Analytics & Experimentation)
Builds
Customer lifetime value (LTV) models, attribution models, and scalable data pipelines for marketing and product teams.
Domain
Fintech / Consumer Lending / Growth Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
LTV modelling, cohort analysis, regression techniques, SQL, Python or R, DBT, A/B testing, hypothesis testing, causal inference, data pipeline construction, funnel analysis
Preferred skills
Credit marketing experience, paid media platform experience (Google Ads, Meta, TikTok)
Technologies
SQL, Python, R, DBT, Google Ads, Meta, TikTok
Responsibilities
Maintain and refine customer lifetime value models across products and channels; analyze marketing campaign performance to identify optimization opportunities; structure and execute high-impact analyses in acquisition funnels; design, implement, and analyze A/B tests, multivariate experiments, and cohort studies; build high-quality, scalable data pipelines and transformations; influence data architecture by contributing to schema design.
Seniority
Mid-level, hands-on IC
