Marketing Manager - Portfolio
Core
Lead performance marketing to drive customer acquisition, generate qualified leads, and support occupancy growth for Anglicare's Seniors Communities portfolio.
Role type
Senior performance marketing manager (portfolio)
Builds
Integrated marketing campaigns, customer acquisition initiatives, and community engagement programs for retirement living communities.
Domain
Not-for-profit / Social services / Retirement living / Seniors care
Deliverable
product features
Required skills
Integrated marketing, digital marketing, performance marketing, CRM, marketing automation, lead generation, customer acquisition, campaign management, agency management, data analytics, stakeholder management
Preferred skills
Property/retirement living/healthcare experience, multi-site environment experience
Technologies
CRM, digital analytics, marketing automation tools, AI/automation tools
Responsibilities
Deliver integrated campaigns across digital, print, direct, events, and community channels; Drive lead generation and customer acquisition initiatives; Partner with Sales to strengthen the enquiry-to-appointment-to-reservation journey; Deliver responsive marketing for existing and turnover village stock; Drive local-area and village marketing campaigns; Manage agencies, creative partners, and suppliers; Deliver customer events, open days, and information sessions.
Seniority
Senior, hands-on IC