Cust Life Cycle Mgt & Revenue Optimization
Core
Develop strategies and campaigns to improve business banking revenue and enhance customer experience for new and existing business banking customers.
Role type
Business Banking Strategy & Campaign Manager
Builds
Portfolio campaigns, customer events, and community programs
Domain
Banking / Business Banking
Deliverable
product features
Required skills
Campaign management, Revenue optimization, Customer experience strategy, Event planning, Cross-functional coordination, Data analysis
Preferred skills
Strategic planning, Stakeholder management
Responsibilities
Develop strategy, initiative and campaign for portfolio campaign management; Improve business banking's revenue with developing program to new and existing Business Banking customer; Coordinate all campaigns from product and portfolio for country's approval and Group's concurrence; Monitor portfolio campaign calendar and initiative; Cooperate with related parties Sales, Channel, Product, Sales Management and Customer Service; Communicate campaign mechanism and campaign monitoring to related parties; Do analysis before and after campaign to get learning and input from customer; Improve customer experience, customer value proposition and develop strategy related to community event; Monitor implementation of community event and tracking for result from the event; Coordinate with relates parties to create and manage Business Banking customer events/ festive events/ customer appreciation across the countries; Tracking and monitor the results from the events to ensure effectiveness of the budget and the result
