Manager, Lifecycle Execution
Core
Leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency for a global lifestyle brand.
Role type
Manager, Email & Lifecycle Marketing
Builds
Seasonal collections of handbags, ready-to-wear, jewelry, footwear, and home décor
Domain
Retail / Luxury Fashion
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign execution & operations, Workflow & process management, Creative strategy & briefing, Team leadership, Performance & optimization, Cross-functional collaboration, Project management, Advanced analytical skills, A/B testing methodologies, Data-driven decision making
Preferred skills
Retail or luxury industry experience, Hands-on experience with ESP platforms (specifically Cordial)
Technologies
Cordial, ESP platforms
Responsibilities
Manage end-to-end execution of email and SMS campaigns and triggered programs, Lead briefing process and ensure alignment with lifecycle and marketing strategies, Manage and develop a team of execution specialists, Lead weekly post-campaign reporting and insights, Identify optimization opportunities and testing hypotheses, Coordinate cross-functional workflows and external partners
Seniority
Manager, hands-on IC with team leadership