Marketing Executive
Core
Plan, execute, and manage core marketing activities across the marketing mix with a focus on Audio Visual channels to drive Direct to Customer business growth.
Role type
Marketing Executive (Audio Visual Channels)
Builds
Television and Video On Demand campaigns, affiliate offers, PR and accreditation initiatives
Domain
Home cleaning products / Consumer Goods
Deliverable
product features
Required skills
Audio Visual campaign management, external agency relationship management, analytical mindset, test and learn methodology, competitor monitoring, affiliate network management, PR and accreditation budget oversight
Preferred skills
Microsoft Excel proficiency, multitasking in fast-paced environments
Responsibilities
Deliver targeted TV and VOD campaigns against business objectives, manage partner agency to optimize media laydowns and KPIs, provide daily and post-campaign analysis reports, develop test and learn opportunities within AV, monitor competitor activity, manage affiliate network and offer sets, oversee PR and accreditation budgets, manage additional channels like Press and Radio for integrated campaigns
