AVP, Marketing Data Governance & Quality
Core
Ensuring marketing-generated data is trusted, auditable, compliant, and ready for activation across Salesforce and downstream systems.
Role type
AVP, Marketing Data Governance & Quality
Builds
Governed data release criteria and quality thresholds for activation into Salesforce and execution platforms
Domain
Financial services / Marketing Data Governance
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data governance standards definition, Data quality monitoring and remediation, Salesforce CRM data modeling, Data cataloging platforms (Collibra), Data lineage and auditability, Regulatory and privacy compliance
Preferred skills
RevOps operations, Enterprise data management, Offshore support scaling, AI-driven quality monitoring
Technologies
Salesforce, Collibra
Responsibilities
Define and enforce marketing data standards and source-of-truth decisions; Monitor and remediate data quality issues including duplication, completeness, latency, and routing; Partner with Marketing, MarTech, Enterprise Data, RevOps, and Sales to balance speed and control; Scale governance through offshore support, automation, and AI-driven quality monitoring
Seniority
Senior, hands-on IC