Senior Director - International Brand Experience
Core
Lead international brand planning, growth strategies, and consumer insights to drive top-line sales and global consistency for Inspire International's restaurant portfolio.
Role type
Senior Director, International Brand Experience
Builds
Global marketing plans, annual brand strategies, and multi-year growth roadmaps for international markets
Domain
Restaurant/QSR, International Brand Management
Deliverable
product features
Required skills
Strategic brand marketing, P&L fluency, consumer insight development, cross-functional team leadership, competitive analysis, budget planning, market entry strategy
Preferred skills
International market experience, franchisee/licensee management, agile leadership in matrixed organizations
Technologies
None stated
Responsibilities
Lead annual brand planning and marketing calendar execution; Define consumer targets and translate insights into growth opportunities; Spearhead multi-year growth strategies for international markets; Manage and develop the brand experience team; Align cross-functional teams for global consistency and local flexibility
Seniority
Senior Director, strategic leadership & team management