Senior Director - International Brand Experience
Core
Lead international brand planning, multi-year growth strategies, and consumer insights to drive top-line sales and global consistency for a multi-brand restaurant portfolio.
Role type
Senior Director, International Brand Experience
Builds
Global marketing plans, annual brand strategies, and consumer growth roadmaps
Domain
QSR / Multi-brand Restaurant Industry
Deliverable
product features
Required skills
Strategic brand management, P&L fluency, consumer segmentation, competitive analysis, cross-functional leadership, budget planning, market entry strategy
Preferred skills
International market experience, franchisee management, agile leadership
Technologies
None stated
Responsibilities
Lead annual brand planning and marketing calendars; Define consumer targets and learning agendas; Spearhead multi-year growth strategies; Monitor competitive activity and market dynamics; Lead and develop the brand experience team
Seniority
Senior Director, strategic leadership