Field Marketing Specialist – Buffalo Wild Wings
Core
Partner with franchisees to support local marketing programs, new restaurant openings, and remodels to drive transactions and guest engagement.
Role type
Field Marketing Specialist
Builds
Local marketing initiatives, franchise communications, and community engagement efforts for Buffalo Wild Wings franchisees
Domain
Restaurant / Franchise / Hospitality
Deliverable
product features
Required skills
Local marketing program support, franchise relationship management, marketing technology platform utilization, local SEO and business listings management, project coordination, reporting and insights generation, creative asset coordination, compliance administration
Preferred skills
Multi-unit franchise experience, restaurant/hospitality industry knowledge, loyalty program support, influencer marketing coordination
Technologies
HubKonnect, Microsoft Office, marketing technology platforms
Responsibilities
Support local marketing programs, promotions, and community engagement; Provide reporting and insights for local marketing decisions; Develop franchise communications and training materials; Support new restaurant opening and remodel marketing planning; Coordinate local creative requests and asset development; Manage local SEO, business listings, and online presence updates
Seniority
Mid-level, hands-on IC