Assistant Marketing Manager
Core
Coordinate and provide professional marketing and advertising support to assigned franchisees within a specific region, acting as a liaison between marketing, customers, operators, vendors, and franchisees.
Role type
Regional Marketing Support Specialist
Builds
Regional marketing campaigns, digital menu board content, point-of-purchase materials, and vendor relationships for franchisees.
Domain
Quick Service Restaurant (QSR) / Franchise Operations
Deliverable
product features
Required skills
Campaign development and execution, digital menu board administration, vendor relationship management, budget tracking and reporting, data analysis and summarization, project coordination, Microsoft Office proficiency (Excel, PowerPoint, Word, Adobe Acrobat), creative solutions development.
Preferred skills
Experience supporting QSR or multi-unit food brands, exposure to digital innovation programs and test-and-learn environments.
Technologies
Microsoft Office Suite, Adobe Acrobat, digital menu board systems
Responsibilities
Support brand marketing team and franchisees in campaign development and execution; develop and execute regional marketing creative solutions; administer digital content for menu boards; manage vendor licensing and compliance; coordinate cross-promotions and crew incentive programs; monitor department budget expenses and track billing.
Seniority
Mid-level, hands-on IC