Category Management Specialist, Marketing - Sonic
Core
Support the Category Management team in developing, testing, and implementing innovative product and menu opportunities to drive brand growth and enhance guest experiences.
Role type
Category Management Specialist (Marketing)
Builds
Menu strategies, product launches, and optimized menu offerings across restaurant and digital channels for SONIC.
Domain
Quick Service Restaurant (QSR) / Food & Beverage / Marketing
Deliverable
product features
Required skills
Data analysis, consumer insights interpretation, strategic process management, project management, menu optimization, cross-functional collaboration, presentation skills, Microsoft Office Suite proficiency.
Preferred skills
QSR industry experience, brand marketing knowledge, understanding of consumer behavior, category trend analysis.
Responsibilities
Gather and socialize industry performance data, market trends, and competitor pricing strategies; Assess menu item performance using internal sales data and customer feedback; Support product testing, evaluations, and system-wide launches; Lead administrative efforts in product naming, legal requests, and communication plans.
Seniority
Mid-level, hands-on IC