Category Management Associate
Core
Drive category growth by leading in-store execution strategy, optimizing assortment and planograms, and translating growth drivers into actionable recommendations for key retailers.
Role type
Associate Category Manager (Retail Execution & Strategy)
Builds
In-store execution strategies, planograms, assortment plans, and category growth plans for key customers.
Domain
Consumer Packaged Goods (Premium Drinks/Spirits) / Retail Category Management
Deliverable
product features
Required skills
Shopper behavior analysis, Assortment optimization, Planogram development, Data analysis (EPOS, audits, Nielsen, Dunnhumby), Project management, Presentation skills
Preferred skills
Trade Marketing experience, Sales performance management, Knowledge of specific retail channels (e.g., Grupo Éxito, Olímpica, Oxxo)
Technologies
SPACESMAN, Spacesplanning, Nielsen, Dunnhumby, Excel, PowerPoint
Responsibilities
Develop and update in-store execution strategy aligned to category growth drivers; Conduct assortment analysis and optimize portfolio; Create and present annual category growth plans; Monitor in-store performance KPIs (share of shelf, fair share) and recommend corrective actions; Lead planogram development and execution across key customers and channels.
Seniority
Junior/Mid-level IC