Senior Manager, Consumer Insights & Research - Arby's
Core
Leading the Consumer Insights team to act as the primary strategic business partner and 'Voice of the Consumer' for the Arby's brand, driving innovation pipeline, advertising creative, and overall brand strategy.
Role type
Senior Manager, Consumer Insights & Research
Builds
Actionable insights and recommendations for product innovation, advertising creative, consumer targeting, and brand strategy.
Domain
QSR / Fast Food / Consumer Research
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research design, survey programming (Qualtrics/Decipher), data visualization, team leadership, strategic thinking, project management
Preferred skills
Master's in Market Research, client- and vendor-side consumer insights experience, SPSS
Technologies
Qualtrics, Decipher, SPSS, PowerPoint
Responsibilities
Develop learning plans with brand leaders, manage product research processes (concept tests, taste tests), monitor brand health metrics, lead the Consumer Insights team, socialize insights across Inspire Brands
Seniority
Senior, hands-on IC with team leadership
