Associate Manager, Digital Guest Experience
Core
Lead execution of menu releases and merchandising strategy tests across app and web platforms to drive digital engagement, traffic, and conversion for Dunkin' guests.
Role type
Associate Manager, Digital Guest Experience
Builds
Optimized digital experiences (app and web) for Dunkin' guests
Domain
QSR / Digital Marketing / Data Analytics
Deliverable
product features
Required skills
Web analytics tools (Adobe Analytics, GA, Mixpanel), A/B testing tools (Test & Target, Optimizely, Apptimize), Excel, PowerPoint, data-to-action translation, project management
Preferred skills
Advanced degree, 3-5 years experience
Technologies
Adobe Analytics, Google Analytics, Mixpanel, Test & Target, Optimizely, Apptimize
Responsibilities
Lead execution of menu releases across digital platforms; support in-app & website content execution; assist with merchandising strategy tests and experiments; collaborate on GEO, SEO & website traffic drivers; partner with marketing to optimize customer journeys; leverage digital data for reporting and insights
Seniority
Associate Manager, execution & strategy