Senior Growth Marketing Manager
Core
Drive self-serve onboarding, user conversion, monetization, and account expansion for Salesforce's AI CRM (Agentforce) using Product-Led Growth (PLG) and lifecycle marketing principles.
Role type
Senior IC growth marketing manager (SaaS/PLG)
Builds
Self-serve onboarding journeys, promo campaigns, in-product placements, and product launch support for Agentforce.
Domain
SaaS / AI CRM / Product-Led Growth
Required skills
Lifecycle marketing strategy, end-to-end campaign development, in-product messaging design, A/B testing and experimentation frameworks, quantitative analysis, cross-functional leadership, SaaS growth expertise.
Preferred skills
Experience with modern lifecycle marketing automation platforms, GTM experiment design, influencing product priorities.
Technologies
Lifecycle marketing automation platforms, A/B testing tools, in-app messaging tools.
Responsibilities
Design and scale lifecycle marketing strategies for onboarding, conversion, and expansion funnels; Define and manage in-product placements to guide feature discovery and self-service upgrades; Execute ongoing experimentation roadmaps to improve activation and adoption rates; Partner with Product, Sales, and Data teams to align on acquisition and retention goals.
Seniority
Senior, hands-on IC