Product Marketing Manager, Field/Sales Support TMT and CBS
Core
Lead regional field marketing programs to drive pipeline generation, deal acceleration, and revenue growth by aligning marketing execution with sales strategies.
Role type
Field Marketing Manager (B2B SaaS)
Builds
Field events, customer roundtables, executive dinners, and regional marketing campaigns
Domain
B2B Technology / SaaS
Deliverable
product features
Required skills
Field marketing strategy, pipeline generation, gap analysis, CRM analytics, budget management, stakeholder alignment, project management
Preferred skills
B2B tech/SaaS experience, data-driven decision making, executive presentation skills
Technologies
Salesforce, Tableau
Responsibilities
Design and execute multi-channel field marketing strategies; Partner with sales leadership to align field efforts with GTM priorities; Conduct market and gap analyses to identify buyer journey opportunities; Manage field events and programs to ensure measurable ROI; Track and report performance using CRM and analytics tools; Develop quarterly plans and manage budgets; Act as the voice of the field to corporate marketing
Seniority
Mid-Senior, hands-on IC
