Senior Creative Strategist, Brand Strategy & Management
Core
Lead end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events by bridging data-driven market insights with creative execution.
Role type
Senior Creative Strategist (Brand Strategy & Management)
Builds
Brand awareness campaigns, high-profile sports partnerships, internal employee campaigns, and major events.
Domain
B2B Tech / Global Brand Marketing
Required skills
Creative strategy, brand planning, creative insights/research, audience perception analysis, competitive landscape monitoring, creative testing/validation, cross-functional partnership, strategic storytelling, data synthesis, relationship building
Preferred skills
MBA, AI self-starter, emotional intelligence, ambiguity navigation, big visionary thinking with practical execution
Technologies
AI tools for workflow optimization
Responsibilities
Own the end-to-end creative lifecycle from insight generation to validation testing; spearhead insight and data gathering to understand audience perception; monitor competitive landscape to establish distinct brand voice; translate data into actionable creative strategies and briefs; lead pre-market and in-market creative testing; partner across Brand Strategy, Brand Management, and Campaign Creative teams; act as a brand advocate within Marketing and across the global organization
Seniority
Senior, hands-on IC